International Travel Advisor Website Redesign

Goals

Enhance Visual Design and Layout: Revamp the website’s overall look and structure to create a more visually appealing, intuitive, and user-friendly experience that keeps visitors engaged.
Streamline Site Navigation: Redesign the navigation system to help users quickly and easily locate the content they need, reducing friction and improving usability.
Introduce Interactive Features: Add new functionalities, such as a blog for informative content, a community forum for peer-to-peer support, and surveys to collect user feedback, to foster greater engagement and communication.
Boost Search Engine Visibility (SEO): Optimize on-page content, metadata, and structure to improve the website’s discoverability on search engines, helping users easily find information related to international relocation.

Tools

WordPress (Divi Builder), Google Analytics, Google Ads, Google Search Console, Google Tag Manager

Homepage

Improvements to Homepage

Improved Menu Readability: Updated the menu font color, enhancing contrast and meeting WCAG AAA accessibility standards.
Enhanced Text Accessibility: Increased the subtitle font size to improve readability and ensure compliance with accessibility guidelines.
Clarified Organizational Messaging: Revised the homepage title and subtitle to more clearly communicate the organization’s mission and purpose.
Fixed Interactive Element Bug: Resolved functionality issues with the “Let’s Chat” button to ensure a smooth and responsive user experience.
Added ‘Featured Jobs’ Section: Introduced a dedicated area to showcase job postings and bring more attention to the job board feature.

Improvements to Community page

Reorganized Membership Options: Streamlined the layout and presentation of membership tiers to make them easier to compare and understand. Each option now clearly outlines its benefits, pricing, and value proposition, helping users make informed decisions more quickly.
Introduced ‘Concierge Service’ Section: Added a new section highlighting the Concierge Service, designed to offer personalized support for members navigating their relocation journey.