Project Objective: Communicate the essence of a geographic place. You must communicate meaning visually by the typeface you select, the placement of the word within a composition, the typographic scale, and the appropriate use of supporting elements. 
​
Rationale: The word mark and informational page are influenced by the Haight-Ashbury neighborhood in San Francisco. The neighborhood is described as having a “historic hippie vibe”. It’s said to be the birthplace of the 1960s hippie movement and elements from that decade are seen around the neighborhood today. 

​

View my process book to see how these designs were created!